Deep Dive With Deep Space Helsinki
High impact graphic design for record label based in Helsinki, Finland.
The beginnings of my collaboration with Deep Space Helsinki has the makings of a social networking fairy tale. An unanticipated phone call from the fiance of an acquaintance of an acquaintance who felt impressed by what they saw at a gallery show of mine, forever and a half ago.
Enjoying the artistic freedom brought on by this distant connection, let's take a deep dive into a delightful cover art assignment for electronic music label Deep Space Helsinki.
The first proposal relies primarily on the interaction between two patterns, one wavy and one angular.
The wavy background generates an illusion of depth, a background against which the reflected architectural structure reads as a 3 dimensional object. Visually, this object traces two strong organizing horizontal and vertical axes which hold at their intersection the Deep Space Helsinki logo.
For the second option, I incorporated a snapshot from an analog piece depicting deep space exploration, and going with a deep tone color scheme, versions of which will carry through to the final design.
The third variant sees a return of the reflected architectural mid-ground, this time in warm orange and purple hues, while the background steals a page from Super-studio's conceptual work "Continuous Monument," circa 1969.
Warm tones, wavy pattern gradient, depth. Final proposal.